Harvard Business Review: Graphic Facilitation Lives!

via hbr.org

It's official: Graphic Facilitation exists!

I know this because the Harvard Business Review (aka. Ye Olde HBR) has published an article about us, who uses us, and the main point... our work can help businesses.

Big ones, even!

Companies using the technique include HP, Dell, S.C. Johnson, and Charles Schwab. Kraft Foods has been utilizing graphic recording in its leadership training program since 2005. “For me, the drawings are really a trigger,” says Nicole Polarek, associate director of organizational development. “I can look at the picture and remember the conversation.” Jason Dirks, Kraft’s director of training, says graphic recording keeps people interested and engaged on two levels. “You have this initial ‘wow’ factor while watching this person draw the image,” Dirks says, and afterward people can study the depiction more closely. “The artists are able to capture a lot of depth.”

The article titled, "Vision Statement: Tired of PowerPoint? Try This Instead", by Daniel McGinn with illustration by Stephanie Crowley, appears in the September 2010 edition of HBR and on-line here.

Thanks Steph Crowley for raising the tide for all our boats. Congrats to Julie StuartBree Sanchez and the "San Francisco architects" (David Sibbet and The Grove) for the honorable mentions.