Jay Heyman is an idea guy. His book on the topic, All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results, pulls back the curtain on the idea creation process, to reveal why a "good" idea is so much more valuable than a "great" idea. As part of Paul Williams' Idea Sandbox virtual book tour, I had the opportunity to read about Jay Heyman's experiencees and playful opinions on the world of ideas.